How We Got Started
Back in 2019, Rhiannon Pembroke was running a small consulting practice out of Wollongong. She kept meeting business owners who had the same problem: they knew they were making money, but couldn't figure out why they always felt broke.
The issue wasn't complicated. Most people were using budget templates designed for big companies with accounting departments. What small businesses needed was something that actually fit how they operated—simple tracking, realistic categories, and advice that didn't require a finance degree.
So we built something different. Not flashy software or complex systems. Just straightforward training that helps people set up budgets they'll actually use.